What is bad product data?
Bad product data is missing, incoherent or erroneous data points on an e-commerce product page. It generates distrust in your brand and products, reduces sales, increases returns and leaves you vulnerable to regulatory non-compliance. Ensuring accuracy, consistency and coherence in product data helps you protect your brand and makes you competitive in regulated e-commerce markets.
Is my website contaminated by bad product data?
Yes, your website is probably affected by bad product data. This issue is widespread across the whole e-commerce sector, but most operators remain completely unaware of it. They only recognize it when their businesses is negatively affected by low sales or high return rates. By this time, it’s too late and the damage has been done. And in many cases, bad product data is never detected but that doesn’t mean it isn’t damaging the effectiveness of the e-commerce platform.
How did bad product data get in my catalog?
Bad product data enters your catalog via your product data management system – PIM, ERP, DAM, Excel document, etc. It is collected from a variety of sources, including distributors, manufacturers, and even third-party actors who do not have access to the product, syndicators/data providers or supplier portals. Collecting data in this way, means its value and authenticity cannot be guaranteed, increasing the probability of contamination.
Is my product data management system to blame?
Product data management systems (PIM, ERP, DAM, etc.) help to organize and populate the product information to your e-commerce website. The information in these systems is sufficient to run a business but not enough to satisfy consumers and ensure regulatory compliance. The data it holds cannot be guaranteed to sell your products online safely and effectively without oversight. Your PIM or ERP isn’t at fault, the data is.
Why does bad product data threaten my business?
Bad product data erodes consumer trust. Proactive digital asset management ensures the elimination of bad product data from your catalog, empowers better informed purchasing decisions, increases trust in your products and brand, and gives you a competitive advantage in regulated e-commerce markets.
